odourofdevonviolet.com
The Scent That Captures That "1930s Moment"!
All material copyrighted to odourofdevonviolet.com © 2014
or to the various credited sources © 2014
LI
Now a new mongrel pedigree (for aren’t all pedigrees simply
Aggregates of mongrels?– of independent nostalgia shops
Have capitalised on the gap in the market: musty curiosity
Emporiums displaying relics of the post-war consensus and
Its proleptic edicts from the preceding decade: a scoop of Victor
Gollancz’s burnt orange offerings: Left Book Club Editions,
Stood like dusty bricks behind a glass partition, dialectical
Antiques of the proto-welfare state, printed by the utopian-
Sounding Camelot Press: The Labour Party in Perspective
By C.R. Attlee; The Road To Wigan Pier by George Orwell
(Tome to the notorious trope of perennial misappropriation,
“The lower classes smell”, in its contentious Chapter 8);
A Programme for Progress by John Strachey; Betrayal
Of the Left by V. Gollancz; Left Turn by M.J. Coldwell;
Funny Turn by V.R. Tigo; The Means to Full Employment
By G.D.H. Cole; the Victory Books: Guilty Men by
‘Cato’ (Michael Foot) and Your M.P. by ‘Gracchus’ (Tom
Wintringham), as well as a snipping of ‘Red’ Ellen Wilkinson,
And the rhetorical Why Not Trust The Tories? by ‘Celticus’
(Aneurin Bevan); Studies in a Violet Culture by Christopher
St. John Sprigg; Better Red Than Violet by ‘Valeria’ (Olive
Vortiger); and Odour of Devon Violet by ‘Nerva’ (Ivor Mortise) –
Rubus shrubs published and circulated among amicable
Libraries of ripe like-minds to “help in the struggle for world
Peace and against fascism”; but now these decrepit spinsters
And liver-spotted widowers grow stiff in their blanched clothes,
Their age-abraded garments, embalmed air-tight in state,
As if to imply they’d disintegrate on contact with the toxic
Atmosphere (atrophic as it is), each explicitly out of reach,
Hermetically sealed in estranging legends NOT FOR SALE
TO THE PUBLIC scorched across the foot of their covers –
That unspoken, contradictory and self-immolating
Motto of historical socialism, reverberating as a hoary
Apologia to a missed opportunity for germinating social
Gospels, proselytising to the proletariat while the ideas
Were still warm, and getting warmer, clammily topical,
Urgently unguent, fresh enough to seed and flower,
To generate micro-cultures; now those tomes look pointless,
Quixotic, remote, smell sourly odourless like long-
Mummified bandages of trapped air, once the wounds have
Rotted beyond cognition, beyond the need for healing, past
Putrefaction; encrusted themselves into gore-red colophons,
Tubercule clumps of crushed-rose emblems, melted blood,
Bossages of congealed haemoglobin, crimson knobs of sealing wax…
Ring a ring o’ roses, pocket books of proses;
In tropes and aphorisms hope atrophies, decomposes –
Atishoo, atishoo, “We’re all capitalists now!
We worship the Markets, splice the Common Plough!”
Foxed apocrypha for political apothecaries, decomposed
To papery mottled tissue… The camphor of stumped polemic
Dissipates to simplistic platitudes of artificial sprays,
Purple resins of wilting potpourri, pink clouds of obfuscating
Violet haze, the past as represented in a bowdlerised bouquet,
A redacting scent that edits out the detail but retains mystique
Of the elliptical: the odour of DEVON VIOLET… And its own
Portfolio of contemporary pheromone-polemic, olfactorily
Off-topic, dialectically quotidian, contrapuntal to current
Nosterity narratives, scooping up for consumers a pedestrian
Cherrypick of a past transplanted –distinctly unambitious titles:
Capitalism Is The Only Workable System; Common Purpose
Comes Through Consumption, Unity Through Competition;
Socialism, Imprisoner of Choice, Enemy of Enterprise; Supply
& Demand; Private Enterprise, The Public’s Spice; We’re All
In This Regardless; The Violet Book of the Spendthrift Terror;
‘Tough Choices & Difficult Decisions’: The Almanac
Of Austerity Rhetoric –all lusciously pressed in pristine violet
Dust-jackets, and, without exception, obdurately authorless…