odourofdevonviolet.com
The Scent That Captures That "1930s Moment"!
All material copyrighted to odourofdevonviolet.com © 2014
or to the various credited sources © 2014
XXXIII
Later, Violet became the colour of the Women’s Suffrage
Movement (purple and green of the suffragettes' ribbons,
Petals for petticoated Pankhursts and Bluestockings);
Red-violet on the Susan B. Anthony stamp of 1936;
And sometime later harvested for its aromatic tricksiness
In fields outside red-earthed Dawlish, the cliffy coastal town
In Devon, transformed into its own cottage industry by
The Thirties, liquidating, distilling and bottling its capricious
Scents and perfumes in hand-painted Devonian pottery…
Well, actually, even the history of this illusive scent is misted
In mystique, in terms of tracing precisely where in Devon
Its’ true source –olfactory fount, wellsprings of elixir,
The Violet Seam, the sought-after Source of the Style–
Originates… Some sources moot a FLAROMA DEVON
VIOLETS (note the ‘s’) perfume patented by BATHES
Of Torquay… So which was it, Dawlish or Torquay? Many
Latter day pilgrims have tried to discover DEVON VIOLET’s
Unexcavated reliquary, but it’s not yet been located
Unequivocally; is supposed to be buried somewhere between
Dawlish and Torquay –some Violetites or Violetians–
The self-coined sobriquets for followers of the Violet Religion,
Or the Olfactory Reform Church of Devon Violet, even speak
In occulting Tongues of a Lourdes-like quality to the violet
Waters lapping in some obscure grotto grown out from an estuary
Near Dawlish; though scholars of Violetology dispute this
As occulting obfuscation, mystification, superstition, and
Take a more Rationalist perspective; speak of freshwater
Placebos, phantosmatic fillips of natural springs, that Devon’s
Violet waters contain no miracle cures, just analgesics,
Quinine, only projected restoratives for curable symptoms
Responsive to natural healing energies –though none of these
Scientific findings prevent Violetites performing baptisms
In Dawlish waters)… But later still, the scent was streamlined
As DEVONSHIRE VIOLETS –some sort of consonantal shift,
And nasal drift, according to the orthodox theories
Of Osmagology –a popular brand, processed and marketed
By the Abietsan Manufacturing Company Ltd., from its’
Concordia Works, Carmichael Road, South Norwood, London
(Not so exotic-sounding as other mythologised sources
Formerly cited!)… So it seems, this scent migrated from
Never-Never-Devonshire to the factories of The Smoke;
Abietsan started out as soap-makers in the Twenties,
But then branched out into bath salts, balms and perfumes –
And their toilet water made a particular splash in the Thirties…
XXXIV
O DEVON VIOLET, that charming bucolic moschate scent
Masking the hircine rankness of greasy slept-in rags clung
With sweat and tobacco, robes of the winos, Dionysian
Addicts shaking and trembling in dithyrambs of babble,
The humming under-smells gathering around foodbanks
And wheelie bins –but no matter about all that –what everyone
Is talking about is the new extravagant Vermont of cosmetics,
Affectionately nicknamed Austérité L’Anglaise, perfume
Of deflating deficit, the greatest gift to advertisements since…
Well, it’s difficult to remember anything as commercially
Potent after the chronic fogs of that malodorous nose-powder,
Winter of Discontent, and its gauche unguent companion-piece,
Scent of Shop Steward (produced by Union Ltd.), or
The fetid Sick Man of Europe, which, together, and along with
Brylcreem, greased green benches back then, in the vegetative
Seventies, coating everything in a dull industrial smell,
Superseded by the artificial spray all Lefties and Longhairs
Wanted to repel, especially shop stewards: No Such Thing
As Society, pungent Thatcherite fragrance of flirtatious
And fancy-free markets, synthetic perfume of privatisation…
I sit me by the bank, until
The violets come again.
[Richard Garnett, ‘Violets’]
XXXV
Privatise the DEVON VIOLET way! No other scent pays
Such dividends as DEVON VIOLET –Roses? Forget them:
They’re so Yesterday, resembling old haggard red banners!
Tulips? Schmulips! Jonquils? Too particular, too classical!
Poppies? Too bloody, too morbid and prone to special-bleeding!
Violets? Hold on for a second! Vi-o-lets –now we’re talking:
Purple-blue petals with a dash of sharp yellow in their middles –
You keep all the other petals, Violets are the blooms that mean
Business! And their fumes and fragrances are second to none:
Flirtatious, unpredictable, almost imperceptible but there all
The same –perfect musk for femme fatales, in bottles or sprays –
DEVON VIOLET’s the choicest scent for COMPETITIVENESS,
For those who like to outsource and sub-contract those mouldy
Old public services to the highest bidders in the private sector;
It’s the most competitive perfume, drowses us into becoming
Customers and consumers, no more patients and service-users,
It emancipates the entrepreneurial spirit, frees us into whole
Menus of choices –choose DEVON VIOLET today!