odourofdevonviolet.com
The Scent That Captures That "1930s Moment"!
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or to the various credited sources © 2014
LXII
From Chinese acupuncture and homeopathic medicine –which
Prescribe foods of specific colours for ailments of particular
Organs, chromatic diets, as illustrated by Kent Rush in his
Moon, Moon (1976); through the Hopi Indians, who spoke
Metaphorically of light entering the tops of their heads,
As anthropoligst Neil Daniels detailed in correspondences
With Mander on the subject of how light affects us;
To Bolivian Indians’ daily regimen of sitting on top of cliffs
Directly facing the sun, a routine they called “taking light”
(Similar to the Spanish phrase for childbirth –“giving light”) –
As Daniels put it: ‘If photobiologists are correct… then they may be
Onto the biological foundation for the fact that every culture and
Religion in history has placed light at the center of its cosmology.
‘Receive the Light’. ‘Seek Enlightenment’. ‘The mind of light’.
‘The luminescent soul” –as well as ‘Let there be Light’, ‘I am
The Light and the Way’, and so on… So, from Madame Blavatsky
To John Logie Baird, and the golden dawn of the cathode-ray,
It seems that light, especially violet light, is a numinous wave
Or spectra for which humans instinctively crave, and so they
Put this artificial violet-light at the centre of their living rooms –
As they once did fire– and worship it like a genie-bottled god,
An Idiot’s Lantern that distracts them and absorbs them in
Others’ projected fantasies and obsessions while their bodies
Absorb the light-waves; and provides them with appropriate
Mystification to keep them believing in enough otherness
To endure mundane reality –salvation in violet-light; for we’re
All novice Houdinis, at the end of the day: from the moment
We’re born, we are trying to escape –and so escapism is
The opium we each crave, constructing our lives around its
Acquisition, through whichever means are marketed; and it’s
A lucrative business, architecting more weird and wonderful
Ways to capture our attention and retard our discernment;
Keep us entertained –while undistracted thought is suspect,
Almost taboo, these days, and the more intellectually
Inclined, who seek their escape in pictureless books, or in
Preoccupied rooms of their own imaginations, instead
Of in electric pictures projected by others, tend to be
Perceived as pariahs, the enemies of television, outsiders
To all it projects, and consumes, its consumers included…
LXIII
The slow but sure surfacing of television in Britain was
Inextricably linked with the British Broadcasting Corporation,
Affectionately abbreviated to ‘BBC’, or, even more
Familiarly, “Auntie Beeb” –the public’s first sample of this
Wonder to come came was in the pilot menu of closed-circuit
Test transmissions under Cecil Madden’s stewardship
Of the Radiolympia Exhibition, August 1936;
The BBC television service first broadcast that November
From Alexandra Palace, to only 300 receivers (viewers)…
The first capturing of sound and vision through electrical screens
Was facilitated in 1924 by Scotsman John Logie Baird –
The de facto ‘inventor of television’; the pictures were originally
Vague and blurry, and just the size of postcards –but with
Investments from speculative sources, Baird soon relocated
His laboratory from Soho to more salubrious Long Acre,
Covent Garden, where, by 1927, he was already
Experimenting with colour transmissions, albeit to more
Primitive definition than in black and white, which, by
This time, Baird had harnessed to sharper effect, so impressive
That some of the great and the good of the day splashed out on
Domestic receivers and sets, including the then-prime minister,
James Ramsay MacDonald –clearly a socialist of most up-to-date
Model adumbrating a future inheritor of his mantle,
Mog-like Harold Wilson, peke-faced prime minister purring
Away on his “white heat of technology”… The BBC
Took its time to take up this new-fangled means of broadcasting,
Sticking entirely to radio and announcing publicly
That television was still in its infancy, too experimental by
1929 to rely on commercially or justify makerting,
Yet simultaneously funding Baird’s continued experiments
Under the backroom instructions of the original Director-General
Sir John Reith, who bequeathed to Baird the use of a studio…